Tag - B2b lead generation

In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates.

Have you decided to innovate your products or services since the Coronavirus outbreak?  If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this[...]

In 2021 marketing teams did anything to capture and retain the customer's attention. Because of this, Account-Based Marketing took the center of the stage, and in this article, we will consider:

As of right now, paid search ads are the best way that a business can expect to receive search traffic from search engines. 

Trigger events are a way to ensure that you have access to events in the businesses of potential customers for B2B lead generation purposes.

In a previous article, we mentioned how you can do “Prospectingfor quality B2B sales leads with your website and blog”.

This year, studies show that 89% of B2B salespeople and marketers use LinkedIn for lead generation because LinkedIn produces two times more marketing engagement in B2B prospecting than any other[...]

Prospecting for quality B2B sales leads with your website and blog

B2B Inbound marketing channels may be used to target the buyers who are looking for your type of B2B solutions and services. Amongst growth and digital sales professionals, there is a saying that "If you are not on the 1st page on Google, you do not[...]

A research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow of qualified leads. 

It is no wonder"Hubspot is a market leader, as it invests quite a lot of effort into developing its “platform business" model. The platform business model is around since Microsoft realised it could make a much more significant impact if it becomes a platform for their partner channel to scale rather than go[...]