Author - Dorina Anton

Have you decided to innovate your products or services since the Coronavirus outbreak?  If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this[...]

It’s a no-brainer that LinkedIn is the ideal social media platform when professionals want to connect, build professional communities, do business and build a reputation as a thought leader in a field. But what are the marketing features that you can leverage from the platform itself so that you achieve business[...]

Video is everywhere, and it captures our attention quickly. And there are so many types as well that a company can experiment with! B2B video marketing is a great strategy to increase sales and raise conversion rates. Video statistics also show us that:

We introduce you to the guest of today’s article: marketing automation for B2B businesses.

In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular level” seemed like a mysterious journey that only[...]

As we discussed before, the first step in the process of developing your Employer Value Proposition should be assessing your current hiring offer. This means that you should go through all the EVP components in order to establish what and how well developed is a specific reward. This should be analyzed in relation to[...]

How many times have you heard your HR responsible say “We couldn’t find anyone that fits the profile of the job!”, “We need to make a better offer to our interviewers.” or “2 more colleagues have announced that they are leaving!”.

When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]

There is a high probability that each and one of us consumes daily at least a few pieces of content, whether we are aware of this or not. People have specific pages that they like to follow for various reasons. It could be the in-depth analysis of an issue, or maybe because they are entertaining, short and to the[...]

We are excited to announce that we are extending! Yes, we are opening the doors of a new office in one of strongest economic centers of Romania - Cluj-Napoca. The new location is officially operational since the beginning of October and it is our third local office after the ones in Bucharest and Iasi. The leadership[...]