We introduce you to the guest of today’s article: marketing automation for B2B businesses.
In college, I always heard that good marketing means knowing your target audience at a granular level. It was easy to fill out the information in a template about the age of the audience, location, income, professional level, and studies. But the rest of the “granular level” seemed like a mysterious journey that[...]
It’s a no-brainer that LinkedIn is the ideal social media platform when professionals want to connect, build professional communities, do business and build a reputation as a thought leader in a field. But what are the marketing features that you can leverage from the platform itself so that you achieve business[...]
As we discussed before, the first step in the process of developing your Employer Value Proposition should be assessing your current hiring offer. This means that you should go through all the EVP components in order to establish what and how well developed is a specific reward. This should be analyzed in relation[...]
How many times have you heard your HR responsible say “We couldn’t find anyone that fits the profile of the job!”, “We need to make a better offer to our interviewers.” or “2 more colleagues have announced that they are leaving!”.
When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]
There is a high probability that each and one of us consumes daily at least a few pieces of content, whether we are aware of this or not. People have specific pages that they like to follow for various reasons. It could be the in-depth analysis of an issue, or maybe because they are entertaining, short and to the[...]
We are excited to announce that we are extending! Yes, we are opening the doors of a new office in one of strongest economic centers of Romania - Cluj-Napoca. The new location is officially operational since the beginning of October and it is our third local office after the ones in Bucharest and Iasi. The[...]
We can notice that a company needs one form or another of marketing to put itself out there in the market and drive sales for the business, but the question that many entrepreneurs are still pondering over is: should I have an in-house team or an external marketing team? The answer to this depends on many things[...]
You are aware that marketing as a support function can bring value to your business, but you are not sure what are the costs of growing an in-house marketing team? We will help you understand this issue better, by covering 3 main aspects in this article: