In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]
Three Essential “Don’ts” for Dealing with Feedback on Social Media
In this age of social media and instant communication, a business’ image can be exponentially enhanced, or irreversibly damaged, in a matter of seconds. One of the best ways a company can maintain its online reputation is through customer feedback on its social media channels. A Twitter, Facebook, or LinkedIn account[...]
Why an effective online presence is vital for your business and how to achieve it
Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are[...]
Why an effective online presence is vital for your business and how to achieve it
Today, nobody can deny the power of the Internet. It is a huge network, keeping almost everyone connected and, following the ascent of mobile Internet access, this connection is almost continuous. So no business can ignore this direct and constant link to its customers and partners, current or potential, and here are[...]
3 New Concepts for Public Relations in the Digital Era
The World is changing. We hear this all the time. But the World has been in constant change, so why do we hear this more and more now? The answer is that we, the people living today, are the lucky ones to live through a period of many and rapid changes, not seen since the Industrial Revolution era. And the reason for[...]
Social networks, “the new pink” in crisis communication
Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become[...]
Social networks, “the new pink” in crisis communication
Are you having a hard time keeping up the newly emerged technologies when you need to manage instant Web updates? Or when you have to efficiently distribute tones of e-mails to clients or stakeholders and communicate through text messages to critical audiences? With the constant evolution of social media it has become[...]
9 steps to a successful direct mailing campaign
It has become common knowledge that the success of a direct mail campaign can be broken down into three primary components: