Starting with the Hummingbird update, the way the search engine produced query results was changed. As a result of the algorithm update, Google can now understand search queries with more nuance and closeness to human thought. Before the release of Hummingbird, Google's search results would always provide a precise[...]
Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.
Creating the right content strategy for your B2B business can be quite challenging, especially in the beginning because there are so many options to choose from. We know from experience how overwhelming this process can be, and unless you have an in-house specialist ready to guide you through the labyrinth of content[...]
Getting a new tool for your business can improve your ROI and accelerate growth. However, many tools require complicated onboarding processes that take up the time otherwise used for anything from generating leads or increasing sales efficiency.
When it comes to marketing automation, HubSpot is among the top choice[...]
Businesses everywhere are redirecting their efforts towards online marketing strategies, and you should do the same. More importantly, digital marketing is an excellent solution in the current context because your business can easily monitor the efficiency of online activities and have a more unobstructed view if[...]
As we prepare to enter 2020, it is the perfect opportunity to take some time and reflect on the winning content marketing strategies that had top results in 2019. The latest report published by WeContent shows that Facebook is the most popular social media platform on the Romanian market. For more insightful stats,[...]
There is a high probability that each and one of us consumes daily at least a few pieces of content, whether we are aware of this or not. People have specific pages that they like to follow for various reasons. It could be the in-depth analysis of an issue, or maybe because they are entertaining, short and to the[...]