Ever since the dawn of pay-per-click advertising, advertisers have been concerned about PPC click fraud and how to stop it from happening on their ads. Click fraud happens when bots and other automated computer programs or even competitors click on your ads instead of real users. This results in wasted ad spend,[...]
26
Oct
PPC Campaigns: 5 Mistakes You Should Avoid
When you’re running a PPC campaign, it’s easy to fall into the trap of doing what you did the last time and assuming that it will work again. But PPC campaigns are more complex than they look on the surface, and there are a lot of things that could go wrong if you don’t think about each one individually before you get[...]
