While the reasons to expand on international markets may be self-obvious, or maybe you just went through our previous blog post on "What is Internationalisation for a B2B Business?" and got convinced that it is a great idea to expand your company to global markets.
Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that[...]