B2B marketing creative trends are shaking up the game, forcing businesses to step away from outdated strategies and make their brand impossible to forget. It’s no longer about doing what worked a decade ago—today’s B2B marketers are using fresh, innovative approaches to create a lasting impression and keep their[...]
From Zero to Hero: 5 B2B SaaS Startup Strategy Tips
Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market, experimenting with pricing models, and making tech[...]
Thought Leadership on Social Media: Win Trust, Build Authority
Thought leadership on social media is changing how professionals learn and share expertise. It’s not just about content—it’s about creating meaningful conversations that stick. When social media is mentioned, minds often drift to lighthearted memes and everyone’s favorite: cat videos. But the thing is, B2B buyers are[...]
What Can AI Do for Your Marketing That You Haven’t Tried Yet?
Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more[...]
8 Ways to Rule the B2B Marketing World (No Superpowers Needed)
You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]
What’s Your Social Media Data Really Telling You?
Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s hitting the mark? Sure, a few likes roll in, maybe a[...]
2024: Farewell Cold Emails, Welcome Consent-Based Marketing!
In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates.
Is Your Website Working Overtime?
It's 3 A.M., and while the world is asleep, someone halfway across the globe is searching for a solution to a problem only your business can solve. Who's there to greet them, to guide them, to sell them on your solution? Your website. That's right—your website is your tireless, around-the-clock salesperson. But is it[...]
Transforming B2B Marketing in 2024: From Trends to Challenges
As we reach the midpoint of 2024, the challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers' willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further complicate the buying[...]
How to use AI for Customer Segmentation in B2B Marketing
Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It's safe to say that the application of AI in this sphere has revolutionized several aspects, one of the most significant being customer segmentation. But[...]