Any company understands the importance of marketing for both its visibility and long-term growth. But taking the right decisions to develop the right marketing strategy for a company can be challenging. HubSpot offers a comprehensive report on the current state of inbound marketing and sales strategy, which you can[...]
Email Marketing Tips & Tricks
An Email Marketing Campaign is a suite of emails meant to communicate with your subscribers and potential customers. As an essential part of Inbound Marketing, Email Campaigns engage the clients with company’s activity and products. Periodically messages on certain topics, sent at the right time, catch the audience’s[...]
Drip Marketing and Its Magic Wand
Imagine Drip Marketing as a wizard who drops periodic emails with the right message to the right person at the right time. As part of the big picture called marketing automation, drip email marketing offers a different, more efficient perspective, from classic, manually written emails.
5 Ways to Drive More Leads to your B2B Website
Every company has a website now, but not many get the full ROI out of it. How can you change that? There are a few necessary steps that any B2B company should take into account when they decide to invest time and resources to start generating leads on their websites. Step by step we will talk about each and one of[...]
How can marketing outsourcing be beneficial for your company?
It is summer, and we thought it may be useful to get back to basis for some light reading and remind ourselves about the benefits of marketing outsourcing.
Romanian Marketing Agency featured on leading US business radio show
During their visit to USA last week, our own Loredana Niculae (CEO) and Oana Burghelea (COO), were invited to one of the hottest Social Media radio shows, Desocial Strategies, hosted by Jeffrey DeSocio on one of the leading online business radios in US, UR Business Network.
The New 4P’s of Marketing
In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.
The New 4P’s of Marketing
In a previous article, we were talking about the new era of marketing, Marketing 3.0. The key marketing concept is value. Marketers approach consumers as whole human beings with minds, hearts and spirits. So Marketing 3.0 complements emotional marketing with human spirit marketing.
Get your hotel on everyone’s lips! Or Twitter updates
With the summer holiday, where I am going to spend my vacation is top priority for everyone. And where else should the hotels be present if not on social media? Indeed, friends and family are still the most influential when deciding where to spend our hard earned time off. Posting pictures and updates on personal[...]
Why Summer is Ideal for Developing Your Content Marketing
For a lot of businesses, in the summertime things tend to slow down. Fortunately, you can accomplish a lot during this period, especially when it comes your content marketing strategy. It’s a great time to get around those things you’re just way too busy for the rest of the year.