Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]
As your company starts growing, you will find it more difficult to maintain 1:1 relationship with your customers. Your marketing program will become too complex to handle only with Outlook, Word, and Excel spreadsheets and this is when marketing automation comes to the rescue.
Your B2B marketing strategy and approach matter more than your tool when focusing on marketing automation. Because of that, you should only develop your business based on something other than a marketing automation platform but the other way around, such that you can produce relevant lead data or marketing and sales[...]