67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
3
Dec
7 Tactics for the 2021 Digital Marketing Plan That You Didn't Consider
Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
29
May
The importance of being proactive in marketing
Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as longer[...]
29
May
The importance of being proactive in marketing
Numerous clients and colleagues ask me what they should do about marketing these days, because they find it a very hard job to market and sell even the best imaginable product or service, in this bad economy. As far as sales are concerned, cycles are much longer and actually closing a contract lasts twice as longer[...]
