Pay-per-click (PPC) advertising has become a must-have tool for businesses looking to drive website traffic, raise brand awareness, and generate leads and sales. With the ever-changing landscape of digital advertising, staying current on the latest trends and facts in PPC is critical to remaining competitive and[...]
Are PPC Ads Still Relevant In 2022?
As we’re slowly approaching the end of a quite turbulent year, we wonder if what we did during this time will still be relevant from now on. When it comes to digital marketing, however, PPC Campaigns still prove to be effective marketing tools that will stick around.
PPC Campaigns: 5 Mistakes You Should Avoid
When you’re running a PPC campaign, it’s easy to fall into the trap of doing what you did the last time and assuming that it will work again. But PPC campaigns are more complex than they look on the surface, and there are a lot of things that could go wrong if you don’t think about each one individually before you get[...]
Improve Your Ad Rank Without Increasing Bids
Whether we’re talking about websites or ads, placing higher on the search engine results page (SERP) becomes an important goal of any SEO or PPC campaign. After all, a higher rank means a higher click-through rate (CTR). Hence, gaining better visibility and potential leads.
YouTube Ads For B2B Business: Benefits And Practices
YouTube's influential global audience is Google's second most popular search engine. With the proper ad targeting, businesses may reach practically any audience they'd like.
Conversion Tracking for Google Ads: Best Practices
A Google Ads campaign's success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad.
The Benefits of Pay Per Click Management
We now have more ways than ever to communicate with customers and potential clients. Competitiveness has increased as a result. There is a lot of information about your products and services, as well as the competitors, on search results pages and social networking sites. With so many alternatives accessible in[...]
How to Ramp Up Your SEO (Even If You Aren’t An Expert)
Search Engine Optimization (SEO) can be an intimidating term for marketers and business owners alike. If you have no experience in the field, leveraging the top search engine algorithms may sound like an either impossible or improbable task.
Google Ads: Common Traps You Want to Avoid
Google Ads is an important part of content marketing. Like with any content marketing tool, Google Ads’ goal is to reach your specific customers, bypassing any third-party media, and providing relevant content for them.
How to use Google Ads for B2B lead generation
As of right now, paid search ads are the best way that a business can expect to receive search traffic from search engines.