Tag - B2b marketing

Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market, experimenting with pricing models, and making tech[...]

You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]

It's 3 A.M., and while the world is asleep, someone halfway across the globe is searching for a solution to a problem only your business can solve. Who's there to greet them, to guide them, to sell them on your solution? Your website. That's right—your website is your tireless, around-the-clock salesperson. But is it[...]

Being part of a B2B business, you're likely familiar with the concept of the marketing flywheel. This customer-centric model focuses on attracting fresh new leads, converting them into prospects, transforming those prospects into customers, and ultimately turning those customers into brand promoters. However, what[...]

2023 is poised to be a year of immense transformation for marketers. Artificial intelligence (AI) has become integral to the marketing technology stack. That’s why in 2023, marketers will exert maximum effort to connect with their desired audiences as the demand for innovative and dynamic innovations has reached[...]

It's no secret that it takes hard work and dedication to forge strong relationships with your customers, but the rewards of a successful connection are timeless. Did you know that a5% increase in customer retention can result in an increase in company revenue by 25-95%? This statistic, found by Frederick Reichheld of[...]

In today's fast-paced digital world, creating high-quality content is crucial for businesses to engage with their audience and stay ahead of the competition. With the growing demand for content, AI-powered writing tools have emerged as a game-changer in the content creation industry. One such tool is Cohesive, an[...]

In today's digital world, website tracking has become an essential part of digital marketing strategies for businesses. Tracking users' behavior on websites can provide valuable insights into customer preferences and help businesses improve their online presence. However, website tracking also raises concerns about[...]

Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events. 

In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]