It's no secret that it takes hard work and dedication to forge strong relationships with your customers, but the rewards of a successful connection are timeless. Did you know that a5% increase in customer retention can result in an increase in company revenue by 25-95%? This statistic, found by Frederick Reichheld of[...]
24
Apr
Cohesive AI Unveiled: A Review of the Content Creation Tool
In today's fast-paced digital world, creating high-quality content is crucial for businesses to engage with their audience and stay ahead of the competition. With the growing demand for content, AI-powered writing tools have emerged as a game-changer in the content creation industry. One such tool is Cohesive, an[...]
21
Feb
Tracking Users Across the Web - What You Need to Know
In today's digital world, website tracking has become an essential part of digital marketing strategies for businesses. Tracking users' behavior on websites can provide valuable insights into customer preferences and help businesses improve their online presence. However, website tracking also raises concerns about[...]
30
Jan
The retrospective of 2022 in digital marketing through trends and statistics
Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events.
19
Jan
Top B2B Marketing Predictions for 2023
In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]
5
Jan
3 Tips for Creating a Successful Marketing Measurement Plan for 2023
Creating a successful marketing plan for 2023 can be a daunting task. It starts with careful consideration of your company's goals and objectives. A thorough understanding of the various KPIs that you need to measure is the next step.
15
Dec
7 Ways to Optimize Your Lead Generation Process for More Leads
Lead generation is one of the most important aspects of any B2B business. So, understanding the lead generation process and optimizing is essential. This blog post will look at the various components of the lead generation process. It will also provide tips and best practices to help you get more leads and convert[...]
3
Nov
What's Next in Digital Marketing?
It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.
19
Oct
The Power of AI: A Guide On How to Reach More Prospects
As a marketer, you're probably familiar with the power of automation in your workflow and how you can easily set up alerts on your favorite keyword searches and get notified when someone writes about them. With the power of AI, you can automatically categorize prospects based on their data profiles or use machine[...]
12
Oct
B2B Marketing Tips That Help You Drive Leads on LinkedIn
LinkedIn is one of the best free marketing tools to drive leads and close sales. However, with so many businesses using the platform, it can be hard to stand out from the crowd. Here are some B2B marketing tips to help you make the most of your efforts on LinkedIn and drive more sales through the platform.
