Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.
4 demand generation strategies to help you boost sales
In today’s ever changing business world, each new opportunity that arises makes the difference between growing or scaling back your business.
Who is your customer? or... B2B market segmentation!
There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]
Who is your customer? or... B2B market segmentation!
There’s so much literature about customer segmentation, that I had to fight with myself to actually write about this and not just dump a page full of links on this topic J But then, I pulled myself to it because segmentation does not work properly with many projects. Why? Because some “minor” detail will accidentally[...]