B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate[...]
I am involved with the Microsoft partners ecosystem for more than ten years, and I've worked on hundreds of projects for Microsoft Partners and customers. Those experiences made me realize that marketing managers in mid-market companies that leverage Dynamics 365 as their CRM platform may have a small team and need[...]
As a Gold Certified HubSpot Partner agency, we work with clients from all different kinds of industries. We have noticed many times that managing the Hubspot Portal seems easy at the beginning (and most enjoyable), even with organizing and keeping things clean. But over time, the portal gets cluttered and[...]
Using HubSpot can help you automate and organize your sales and marketing efforts, but it also provides an opportunity to take a step back, analyze the data, and determine how it all works. This gives you a high-level overview of your sales and marketing alignment, the efficacy of campaigns and marketing[...]
Are you investing a great deal of energy attempting to keep up with your competitors? If the answer is yes, you’re not alone, and you are probably missing precious time that you could invest in other tasks that increase revenue and bring more value to your business.
These days, noise is a significant distraction and causes a lack of sales and marketing productivity. If you do not have a repository like a CRM, a transparent flow process for all traffic and interaction sources, you are probably wasting more than 80% of your prospects. Studies show that active lead nurturing and[...]
Marketing Automation is no longer a novelty in the digital world, but instead it’s quickly becoming an integral part of our day-to-day lives. So it’s not surprising at all when the latest 2019 stats show that 75% of marketers currently use at least one type of Marketing Automation tools. What’s more, according to the[...]
As your company starts growing, you will find it more difficult to maintain 1:1 relationship with your customers. Your marketing program will become too complex to handle only with Outlook, Word, and Excel spreadsheets and this is when marketing automation comes to the rescue.
Saas Marketing Automation was created to improve the financial performance of companies, and to propel businesses in the race for customer attention. Thanks to automation, startups hold power to compete on the market with the big players from various industries. The most important aspect is proper implementation so[...]