Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions.
30
Apr
What is the meaning of life – your company’s point of view
Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions.
By
Loredana Niculae
B2B Marketing,
Marketing Management,
marketing plan,
business management,
business plan,
succes management
Read more...
