Tag - B2b email marketing campaigns

The last few years have been quite an exciting time for data-driven marketers, with the ability to continually refine audience segmentation and targeting and take advantage of the advanced functionality available in marketing automation platforms. 

Ever since the General Data Protection Regulations, also known as GDPR, have been approved in May 2018, many B2B companies were strained to quit or adjust their email marketing strategies. With over 269 billion emails sent every day, there’s no wonder why email marketing is such a hot topic for general data protection