67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
26
Sep
3 Whys and Hows for B2B Blogging
In one of our previous articles, Content Marketing – The Fairy Godmother of New Business Opportunities, we said that consumers have become totally impassive to traditional marketing and agile marketers are looking for better ways to engage customers and are increasingly turning to content marketing. And an[...]