Tag - Employer branding

How many times have you heard your HR responsible say “We couldn’t find anyone that fits the profile of the job!”, “We need to make a better offer to our interviewers.” or “2 more colleagues have announced that they are leaving!”.

You are aware that marketing as a support function can bring value to your business, but you are not sure what are the costs of growing an in-house marketing team? We will help you understand this issue better, by covering 3 main aspects in this article: 

Many markets are nearing their full employment, therefore talent scarceness is more and more acute according to Manpower Group in 2018. Considering the challenge of finding, attracting and retaining a skilled workforce for a company nowadays, employer branding has become a necessity. Designing and implementing a[...]

Any company that wants to position itself as an employer of choice on the market should be concerned with the well-being of their employees and ensure their satisfaction with the current job position. Taking this into account, we wanted to see what is the secret to keeping the Romanian employees happy so we put on the[...]

Living in the digital era where tech developments happen all the time can sometimes be challenging for companies that are trying to attract and retain top talent for their departments. This is why investing your resources into creating an attractive employer brand experience is more important than ever. With this[...]

Leaving behind 2018, it’s time to acknowledge the significant shift that will occur in the recruiting landscape in 2019. According to MRINetwork, 90% of recruiters say today’s labor market is candidate-driven, up from 86% in 2017. We live in a candidate-driven market, where the employee experience is synonymous with[...]

Improving your business’s organizational culture continuously is one of the most effective ways to attract top candidates. Furthermore, it will nurture your employer brand and remain competitive over other companies from a similar niche as yours. As stated by “The State of the American Workplace,” engaged employees[...]

According to a Linkedin study, more than 75% of employees research a company’s reputation before applying for a job, and almost 69% will refuse to work with you if they’re not satisfied with it. And for a good reason. The recruiting process has evolved tremendously in the past few years and there’s something that[...]