Tag - White papers

Ultimii ani au marcat piața muncii din România, mai ales cea a industriei IT&C. Dacă acum câțiva ani existau mulți specialiști IT disponibili pe piață, astăzi companiile se află într-un impas în ceea ce privește atragerea de noi angajați și sunt nevoite să implementeze diferite strategii pentru a îmbunătăți rata[...]

We’ve seen in the past few years that Romanian IT&C labour market has experienced some massive changes. If a few years ago we had many available IT professionals, now companies have to implement various strategies to increase their retention rate.

We’ve seen in the past few years that Romanian IT&C labour market has experienced some massive changes. If a few years ago we had many available IT professionals, now companies have to implement various strategies to increase their retention rate.

Before deciding what type of pricing model your SaaS startup will adopt, you need to consider your audience, along with the costs involved by creating, deploying and updating the service. Once you know all these details, you can choose between:

Inbound marketing is a technique used to attract customers through non-interruptive channels, such as search engines, blogs or social media. Why should you integrate inbound practices into your overall marketing strategy? The inbound approach is more customer-centric and can have a greater impact, in B2B marketing in[...]

Earlier this year, NNC Services, the leader in B2B marketing for technology companies in Romania ran the "How to grow an ITC business in Romania" study. The study was conducted interviewing management and decision makers in IT&C companies in Romania. The scope of this study is to find out the marketing challenges that[...]

According to industry research company IBISWorld, the importance of social media is driving the demand for public relations firms, which are forecast to grow at an average annualized rate of 5.7% to $12.8 billion between 2010 and 2015.

Success in today’s volatile business environment requires access to human resources that are well-trained in current practices across all marketing disciplines. However, companies must focus on their current activities, and often cannot focus on adopting the latest marketing tactics. Outsourcing the marketing function[...]

B2B lead-generation is not mass marketing. In order to get results, simplicity is the key: ask simple questions, know simple facts and perform simple actions, but with a high impact.