Tag - Ai

Creating a B2B SaaS startup strategy might not be overly complex, but it’s far from a set-it-and-forget-it task. Building a SaaS product comes with its thrills, but let’s not gloss over the reality. From the very beginning, you’re balancing the demands of the market, experimenting with pricing models, and making tech[...]

Ah, artificial intelligence. By now, you’ve heard about it in every marketing webinar, read countless think pieces, and maybe even experimented with tools like ChatGPT or DALL-E. But let’s be honest — AI can still feel like a mystery. Sure, it sounds fancy, but what’s it actually doing for marketers? And more[...]

You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]

Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s hitting the mark? Sure, a few likes roll in, maybe a[...]

Artificial Intelligence (AI) continues to be a topic of discussion, largely due to the effect it has had on the way strategies are now executed and put into action. But what makes it so important? AI's significance lies not just in its technological prowess but also in its strategic application by specialists.

For[...]

We've debated a lot about AI lately and how it has opened up avenues for efficiency and precision that were previously unattainable. One such area where it proves to be invaluable is in conducting digital content audits. For Fractional CMOs aiming to align their content strategy with their marketing goals and boost[...]

The buzz of Artificial Intelligence (AI) has revolutionized various industries, and marketing is no exception. As a fractional CMO navigating the B2B landscape, using machine learning can help build a robust and effective content strategy. Here's a guide to understanding how this powerful technology can fuel your[...]

Without a doubt, the customer experience's future depends on generative AI. It's no longer a question of if you should look to automate your service; 88% of business owners say their clients' attitudes towards automation have improved over the past year.

Being part of a B2B business, you're likely familiar with the concept of the marketing flywheel. This customer-centric model focuses on attracting fresh new leads, converting them into prospects, transforming those prospects into customers, and ultimately turning those customers into brand promoters. However, what[...]