Tag - Digital marketing

Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.

Never has been a better time than now to focus on your inbound strategies, including B2B blogging. Let's take a deeper dive into How to Get More Traffic in 2022 for your B2B blog. 

With over 4 billion people worldwide accessing the internet, not only that you want to drive traffic to your website, but you also promote[...]

In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders. 

The world is evolving and changing in irreversible ways. From increasing demands from tech-savvy customers to integrating automation in business operations, both organizations and employees need to acquire new skills to adapt to this landscape permanently.

Data is the fuel in today’s society. From market insights to customer behavior, companies use business analytics and intelligence to not only target their customers better but to gain a deeper understanding of their actions. Since social and digital marketing has become the norm for interacting with customers,[...]

Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.

We all know that 2020 is been a benchmark year for change. The change came when we least expected it in all areas, from interaction to the way we do business. However, despite all the challenges that we have faced, we have managed to convert them into opportunities for 2021. It’s all about business agility and this[...]

According to recent reports, 8 in 10 prospects will rather talk to representatives over email, which matches up with the percentage of reps (78%) who use it. 

Developing businesses in a digital culture imply that strategies must be built in a customer-centric and agile way. As a result, your efforts will be paid off, and you will see an increase in your marketing ROI. 

In times of crisis, businesses that still want to accomplish their B2B marketing goals have to concentrate their efforts on their websites, as their main gateway to new clients.  A fully-functional and user-friendly website should be the foundation of a solid B2B marketing strategy lies in web development.