We all know that 2020 is been a benchmark year for change. The change came when we least expected it in all areas, from interaction to the way we do business. However, despite all the challenges that we have faced, we have managed to convert them into opportunities for 2021. It’s all about business agility and this[...]
According to recent reports, 8 in 10 prospects will rather talk to representatives over email, which matches up with the percentage of reps (78%) who use it.
Developing businesses in a digital culture imply that strategies must be built in a customer-centric and agile way. As a result, your efforts will be paid off, and you will see an increase in your marketing ROI.
In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders.
In times of crisis, businesses that still want to accomplish their B2B marketing goals have to concentrate their efforts on their websites, as their main gateway to new clients. A fully-functional and user-friendly website should be the foundation of a solid B2B marketing strategy lies in web development.
Businesses everywhere are redirecting their efforts towards online marketing strategies, and you should do the same. More importantly, digital marketing is an excellent solution in the current context because your business can easily monitor the efficiency of online activities and have a more unobstructed view if[...]
These days, noise is a significant distraction and causes a lack of sales and marketing productivity. If you do not have a repository like a CRM, a transparent flow process for all traffic and interaction sources, you are probably wasting more than 80% of your prospects. Studies show that active lead nurturing and[...]
We are excited to announce that we are extending! Yes, we are opening the doors of a new office in one of strongest economic centers of Romania - Cluj-Napoca. The new location is officially operational since the beginning of October and it is our third local office after the ones in Bucharest and Iasi. The[...]
Nowadays, B2B marketing is becoming more complex, personalized and tailored to each individual in the pipeline, encouraging a two-way conversation in a world that is already full of buzz and noise and fighting for the client's attention. Technology companies face the dilemma of the 74% of their business buyers[...]