Author - Alexandru Tudosie

Google Ads is extremely beneficial for businesses of all sizes. The industry your company is in simply doesn’t matter, Google Ads is most likely the way to go. If you want to see those benefits, though, you’ll need to leverage strategies that were chosen and developed specifically for businesses like yours, which is[...]

Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base. 

In preparation for our latest ABM Training Course on Account Based Marketing and Sales Automation, we would like to give you a sneak peek into what we’re going to discuss - for example, how can you generate large accounts through ABM!

A Google Ads strategy can always complement your marketing plan. The best part about Google Ads is that it allows for a serious amount of customization, flexibility, metric tracking, and more. This translates into Google Ads and PPC for B2B is an excellent avenue for lead generation and prospecting.

When choosing a Marketing Automation solution for your organization, it can be hard to decide on what to pick. If you’re working with Microsoft Dynamics 365, especially so! Looking at all the Marketing Automation solutions available can make it seem like a daunting task.

Marketing Automation allows companies to target leads and customers with automated messages across email, web, social, and text. Through marketing automation, organizations can attract and nurture leads and customers. Any good marketing automation software should have support for:

As of right now, paid search ads are the best way that a business can expect to receive search traffic from search engines. 

The Google Ad Grant is one of the most important tools a nonprofit can have, and yet, despite that, over half of all nonprofit professionals are not aware that it even exists! In this article, we will discuss:

You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why some sink money into it with little to no results. Of course, like any skill, Google Ads can be learned and you can easily become a master at it!

Have you ever visited a website and saw an ad for the same website the next day? Or did you ever put an item in your shopping cart without buying it and saw an ad for that product later on? That was Remarketing at work! In this article, we will discuss