An Email Marketing Campaign is a suite of emails meant to communicate with your subscribers and potential customers. As an essential part of Inbound Marketing, Email Campaigns engage the clients with company’s activity and products. Periodically messages on certain topics, sent at the right time, catch the audience’s[...]
Imagine Drip Marketing as a wizard who drops periodic emails with the right message to the right person at the right time. As part of the big picture called marketing automation, drip email marketing offers a different, more efficient perspective, from classic, manually written emails.
When used intelligently, email campaigns are a useful tool to catch your audience’s attention, generate new sales, increase your order volumes, and build your brand. While email itself is a relatively “old-school” marketing procedure, that doesn’t mean your approach to it has to be the same. In the B2B email marketing[...]
One of the conclusions from the IT&C business development benchmark study we conducted earlier this year was that differently sized businesses rely on distinct lead generation techniques. While we wish to cover the particularities of each category, we’ll start by focusing on the trends characterizing the small[...]