As the use of Artificial Intelligence (AI) becomes more widespread across different industries, its impact in the marketing landscape is becoming increasingly evident. With its promising capabilities, such as predictive analytics and personalized customer experiences, AI presents an exciting opportunity for marketers.[...]
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Jun
3 Effective Metrics For B2B Marketing ROI
Nowadays companies struggle to distinguish and identify a consistent set of marketing metrics with their B2B marketing efforts. Measuring your campaign's outcomes increases visibility and allows real improvements to the effectiveness of marketing spend. Tech companies pay around 10% of their overall budgets on[...]
