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It is no wonder"Hubspot is a market leader, as it invests quite a lot of effort into developing its “platform business" model. The platform business model is around since Microsoft realised it could make a much more significant impact if it becomes a platform for their partner channel to scale rather than go[...]

When it comes to deciding what options you have regarding who should be responsible for your B2B marketing plan, you can pick from these 4 main options: in-house team, a contractor, external marketing agency or a hybrid combination between the first three. Obviously, each solution has its own strong points and[...]

There is a high probability that each and one of us consumes daily at least a few pieces of content, whether we are aware of this or not. People have specific pages that they like to follow for various reasons. It could be the in-depth analysis of an issue, or maybe because they are entertaining, short and to the[...]

These days, noise is a significant distraction and causes a lack of sales and marketing productivity. If you do not have a repository like a CRM, a transparent flow process for all traffic and interaction sources, you are probably wasting more than 80% of your prospects. Studies show that active lead nurturing and[...]

We are excited to announce that we are extending! Yes, we are opening the doors of a new office in one of strongest economic centers of Romania - Cluj-Napoca. The new location is officially operational since the beginning of October and it is our third local office after the ones in Bucharest and Iasi. The[...]

Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that[...]

We all here that being an employer of choice is cool and leads to major benefits. That’s true, and we all get that. But how is a company paving its way to this stage? It’s not something that happens overnight, it’s a long term strategy and investment. And who is the main target for that effort? Every employee in a[...]

With B2B Marketing becoming more complex and tailored to each individual in the pipeline, companies are facing new dilemmas in terms of identifying the right buyer personas, or creating the buyer journey, or choosing the marketing channel that will work best for their business.

We can notice that a company needs one form or another of marketing to put itself out there in the market and drive sales for the business, but the question that many entrepreneurs are still pondering over is: should I have an in-house team or an external marketing team? The answer to this depends on many things[...]

You are aware that marketing as a support function can bring value to your business, but you are not sure what are the costs of growing an in-house marketing team? We will help you understand this issue better, by covering 3 main aspects in this article: