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The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

In one of our previous blog posts, we have discussed the latest trends in SEO and how you can increase your online traffic and rankings. Regardless of the industry, a business is in, companies want to improve their profits at the end of the day, and since most of the shopping is done online, a perfect SEO score is[...]

In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]

For most businesses, sales and profits are among the top KPIs for business growth and success. Few organizations know that besides flawless customer service and experience, their website, SEO, and rankings have to be above and beyond.

Did you know that marketers who use video get 83% more qualified leads annually?

As a marketing professional or sales leader, you are most likely to experience the pressure to hit several metrics or targets each quarter. If you have ever found yourself in this position, it is safe to say that most of your efforts coincide with lead generation. In most companies, the sales team is separate from[...]

Data is the fuel in today’s society. From market insights to customer behavior, companies use business analytics and intelligence to not only target their customers better but to gain a deeper understanding of their actions. Since social and digital marketing has become the norm for interacting with customers,[...]

The world is evolving and changing in irreversible ways. From increasing demands from tech-savvy customers to integrating automation in business operations, both organizations and employees need to acquire new skills to adapt to this landscape permanently.

What is a CRM?

Customer Relationship Management System is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of sales funnel - from generating leads through creating opportunities to closing the sales orders.

Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.