We all know that 2020 is been a benchmark year for change. The change came when we least expected it in all areas, from interaction to the way we do business. However, despite all the challenges that we have faced, we have managed to convert them into opportunities for 2021. It’s all about business agility and this[...]
Growth Marketing nowadays is in everyone’s mouths. Why? Because it gives companies the power of transforming the traditional marketing model and adapting it to create compelling relationship building. But how would one define growth marketing?
Getting a new tool for your business can improve your ROI and accelerate growth. However, many tools require complicated onboarding processes that take up the time otherwise used for anything from generating leads or increasing sales efficiency.
When it comes to marketing automation, HubSpot is among the top choice[...]
B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate[...]
In recent times, companies have been struggling to attract new leads for further expansion. The amount of data and prospects on multiple platforms that marketers need to go through is immense, therefore identifying qualifying leads is harder now more than ever. In this article, we’ll take a more in-depth look at a[...]
Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
I am involved with the Microsoft partners ecosystem for more than ten years, and I've worked on hundreds of projects for Microsoft Partners and customers. Those experiences made me realize that marketing managers in mid-market companies that leverage Dynamics 365 as their CRM platform may have a small team and need[...]
If the strategy is our path to success, then this year's success was mostly related to account-based marketing and strategy centered around consumers like value-based sales. And it is important to know that it will continue and even expand in a whole new dimension throughout 2021. Consumers' behavior changed[...]