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According to HubSpot, approaching prospects is one of the biggest challenges that today's salespeople face, scoring 37%. 

Design thinking is a process that plays a significant role in problem-solving for businesses looking to achieve substantial results. To efficiently organize ideas, make decisions, improve operations, and gain more knowledge, design thinking comes into play, as a fusion of creative and critical thinking. 

Once the Coronavirus pandemic started to impact society and businesses in particular, everyone’s attention moved to the online content. There are many reasons why individuals started paying more attention and becoming more engaged in online events. 

Developing businesses in a digital culture imply that strategies must be built in a customer-centric and agile way. As a result, your efforts will be paid off, and you will see an increase in your marketing ROI. 

Many leaders have lately been focusing on technologies like artificial intelligence, sales enablement tools, and training. To optimize the buyer's journey, businesses should innovate the inbound and sales enablement strategy. 

When it comes to promoting content that can generate leads and increased audience engagement, LinkedIn is the platform that most of the B2B marketers will use. That is because there are more chances to receive qualified leads from LinkedIn than from other platforms. 

In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders. 

B2B Growth online events series, provided by NNC Services in collaboration with successful thought leaders, is a community in which your business needs are listened and understood. Here you can find valuable and free tips that will enable you to continue your business activities in this new reality, after COVID-19[...]

COVID-19 pandemic caused an unprecedented global impact. Without a shadow of a doubt, life as we know it will change. The outbreak forced organizations to embrace social distancing, remote working, and many more solutions to be able to keep this pandemic at a lower scale. Many industries are suffering, and the[...]

In times of crisis, businesses that still want to accomplish their B2B marketing goals have to concentrate their efforts on their websites, as their main gateway to new clients.  A fully-functional and user-friendly website should be the foundation of a solid B2B marketing strategy lies in web development.