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Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s hitting the mark? Sure, a few likes roll in, maybe a[...]

In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates.

It's 3 A.M., and while the world is asleep, someone halfway across the globe is searching for a solution to a problem only your business can solve. Who's there to greet them, to guide them, to sell them on your solution? Your website. That's right—your website is your tireless, around-the-clock salesperson. But is it[...]

As we reach the midpoint of 2024, the challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers' willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further complicate the buying[...]

Artificial Intelligence (AI) is no longer a concept from the future, but a tangible and impactful part of our present, especially in the world of B2B marketing. It's safe to say that the application of AI in this sphere has revolutionized several aspects, one of the most significant being customer segmentation. But[...]

Artificial Intelligence (AI) continues to be a topic of discussion, largely due to the effect it has had on the way strategies are now executed and put into action. But what makes it so important? AI's significance lies not just in its technological prowess but also in its strategic application by specialists.

For[...]

As the use of Artificial Intelligence (AI) becomes more widespread across different industries, its impact in the marketing landscape is becoming increasingly evident. With its promising capabilities, such as predictive analytics and personalized customer experiences, AI presents an exciting opportunity for marketers.[...]

We understand that making a business decision can be challenging, especially when it comes to implementing new technology. Here, we address the five most common objections we encounter when discussing our Fractional AI CMO service, and we provide insight into why these concerns can be addressed.

In a world of uncertainty, one thing is for sure - marketing strategies continue to evolve at super high speed. The terms "Marketing Automation" and "AI CMO" (Artificial Intelligence Chief Marketing Officer) frequently come up in discussions, often interchangeably. However, while they both use technology to enhance[...]

Identifying high-value accounts is not only crucial but also the first step in developing a successful Account-Based Marketing (ABM) strategy. By focusing your marketing efforts on the accounts that are most likely to convert into customers, you can majorly improve your chances of achieving your marketing goals and [...]