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You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why some sink money into it with little to no results. Of course, like any skill, Google Ads can be learned and you can easily become a master at it!

Have you ever visited a website and saw an ad for the same website the next day? Or did you ever put an item in your shopping cart without buying it and saw an ad for that product later on? That was Remarketing at work! In this article, we will discuss

Trigger events are a way to ensure that you have access to events in the businesses of potential customers for B2B lead generation purposes.

Marketing automation is on the rise. That is just a fact. The landscape is becoming more and more diverse by the passing day. From chatbots to big data, marketing automation is the next big thing.

Did you know that 70% of buyers in B2B tech industries use search engines (and by search engines, we really mean mostly Google) when researching their next purchase? That’s why Google Ads campaigns are the sensible option for any B2B tech companies wishing to expand their user base. 

The past year has shown us the importance of digital training. More and more B2B companies today are opting for an eLearning approach when it comes to B2B digital training. Not only that, but skills in marketing have also shifted dramatically in the past couple of years. In this article, you will not only learn how[...]

Did you know that more than 4.1 billion people use the internet every single day? With so many users, how do you make sure that your content is always easily found? This can be achieved through Conversion Rate Optimization (CRO), the process through which you optimize your websites’ experience in order to get more[...]

The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

In one of our previous blog posts, we have discussed the latest trends in SEO and how you can increase your online traffic and rankings. Regardless of the industry, a business is in, companies want to improve their profits at the end of the day, and since most of the shopping is done online, a perfect SEO score is[...]

In this article, you will learn how Google Ads B2B prospecting will help you reach a wider audience with digital marketing PPC strategies. We will summarize the findings from the B2B Academy Google Ads workshop. Here are some of the key takeaways from going through the Google Ads workshop and how this will help you[...]