ChatGPT has been a game-changer in various fields, including B2B content marketing. By leveraging GPT's advanced AI capabilities, marketers can optimize their content strategies and enhance audience engagement.
22
Feb
2023 PPC Playbook: Trends and Facts for Successful Campaign
Pay-per-click (PPC) advertising has become a must-have tool for businesses looking to drive website traffic, raise brand awareness, and generate leads and sales. With the ever-changing landscape of digital advertising, staying current on the latest trends and facts in PPC is critical to remaining competitive and[...]
21
Feb
Tracking Users Across the Web - What You Need to Know
In today's digital world, website tracking has become an essential part of digital marketing strategies for businesses. Tracking users' behavior on websites can provide valuable insights into customer preferences and help businesses improve their online presence. However, website tracking also raises concerns about[...]
30
Jan
The retrospective of 2022 in digital marketing through trends and statistics
Throughout 2022, in digital marketing, there have been a series of challenges and transformations, both for social media platforms and consumers.For example, B2B organizations had the most success with content marketing through webinars, online courses, and virtual events.
19
Jan
Top B2B Marketing Predictions for 2023
In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]
5
Jan
3 Tips for Creating a Successful Marketing Measurement Plan for 2023
Creating a successful marketing plan for 2023 can be a daunting task. It starts with careful consideration of your company's goals and objectives. A thorough understanding of the various KPIs that you need to measure is the next step.
20
Dec
Increase ABM Sales Outreach Efficiency with AI
Account Based Marketing (ABM) is something you might already be familiar with if you've been in marketing for a while. It is a marketing strategy that concentrates resources on a select group of target accounts within a market and employs individualized campaigns to engage accounts. The result is higher revenues in a[...]
15
Dec
7 Ways to Optimize Your Lead Generation Process for More Leads
Lead generation is one of the most important aspects of any B2B business. So, understanding the lead generation process and optimizing is essential. This blog post will look at the various components of the lead generation process. It will also provide tips and best practices to help you get more leads and convert[...]
5
Dec
Build A Better Customer Experience With Omnichannel
The business world has undergone significant changes over the past few years. Disruptions have come from all angles, leaving companies scrambling to keep up. Yet, companies have finally found their footing. Though this is good news, it's not the time to rest on our laurels. B2B companies have reached an equilibrium in[...]
2
Dec
PPC Click Fraud: How to Stop It and Protect Your Ads
Ever since the dawn of pay-per-click advertising, advertisers have been concerned about PPC click fraud and how to stop it from happening on their ads. Click fraud happens when bots and other automated computer programs or even competitors click on your ads instead of real users. This results in wasted ad spend,[...]
