In the world of PPC, machine learning and automation might be somewhat frightening. These advanced technologies may eliminate human-run campaigns in favor of robots, who will never be able to scale a campaign and will certainly lack the "human touch." Although exact results dictate all PPC campaigns, there must be a[...]
Main Trends in B2B Tech Marketing of 2017
As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.