As business-to-business (B2B) specialists, we always believed this sector would thrive in the long run. However, in the past two years, many businesses have struggled to keep up with the ever-changing digital landscape. This has impacted all industries, and departments within the company have had to create creative[...]
16
Feb
How to optimize landing pages for lead generation
Landing pages are an indispensable part of your digital marketing strategy and a powerful lead generation tool for your business. Effectively optimized landing pages will help you capture relevant information from your visitors in exchange for the valuable content you have to offer. But what are the challenges that[...]
18
Jan
What is ABM and ABM training, and Why Does it Matter in 2022?
In 2021 marketing teams did anything to capture and retain the customer's attention. Because of this, Account-Based Marketing took the center of the stage, and in this article, we will consider:
13
Dec
PPC leading B2B marketing strategy and budget planning for 2022
Getting closer to the year-end, we invite you to take a 2nd glance at the 2022 Digital Marketing Strategies and the impact on Paid Media. Due to budget limitations, marketing teams were hastening their digital transformations and working hard to provide a return on their digital marketing shortened budgets in 2020,[...]