Tag - Content marketing

67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

Creating the right content strategy for your B2B business can be quite challenging, especially in the beginning because there are so many options to choose from. We know from experience how overwhelming this process can be, and unless you have an in-house specialist ready to guide you through the labyrinth of content[...]

Blogging seems to be one of the easiest and fastest ways to draw attention to your company and most likely to your services. However, learn that blogging requires more than just some data scattered in a text. To establish yourself as an authority, redacting a good article takes a particular combination of audacity,[...]

In a world where the internet has become a part of nearly every aspect of our lives, there’s no wonder why Content Marketing turned out as one of the most appreciated and effective marketing strategies of all times. According to the latest Technology Content Marketing Benchmarks, Budgets & Trends report, more than 69%[...]

What is Digital Branding? It means communicating about a company’s uniqueness, values and services on digital channels, and attracting customers online through digital marketing levers: SEO, PPC, social media channels, influencers, content marketing and online advertising.

Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]

Content marketing has undoubtedly gained a lot of focus in recent years, especially since the reach of the distribution channels has increased tremendously. Being committed to this type of marketing can make a world of difference in generating awareness, educating prospects and even current customers about the[...]

One of the conclusions from the IT&C business development benchmark study we conducted earlier this year was that differently sized businesses rely on distinct lead generation techniques. While we wish to cover the particularities of each category, we’ll start by focusing on the trends characterizing the small[...]

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.

Since Bill Gates’s 1996 famous article ‘Content is king’ the minds of marketers have been wired on doing just that – provide unique/great/relevant/SEO optimized/engaging content to consumers.