Tag - B2b business objectives

In preparation for our latest webinar on 2022 Digital Marketing strategies, we would like to give you a sneak peek into what we’re going to discuss - for example, how can you generate large accounts through ABM!

As of right now, paid search ads are the best way that a business can expect to receive search traffic from search engines. 

You could argue that setting the proper Google Ads goals for B2B companies takes skill. It’s why some companies get 10x their investment in Google Ads and why some sink money into it with little to no results. Of course, like any skill, Google Ads can be learned and you can easily become a master at it!

The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

67% of B2B purchases are influenced by digital channels (Google, 2019).  In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:

Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that[...]

Strange coincidence that just when I was to set off writing about objectives I enrolled into a week-end training on personal development where a big chunk of it was about setting objectives; of course personal objectives, but let’s face it, what’s really different in the process of  setting a company objectives than[...]

Strange coincidence that just when I was to set off writing about objectives I enrolled into a week-end training on personal development where a big chunk of it was about setting objectives; of course personal objectives, but let’s face it, what’s really different in the process of  setting a company objectives than[...]