Tag - B2b business objectives

Today’s businesses are not willing to wait for a company to reach out with the information they need to make a decision; they’re going to look for it! This is excellent news for marketers because once you’ve defined the right marketing tactics and optimized your website and content, you can conceivably gain a steady[...]

This is the moment you've been waiting for—you've built a successful company and are now promoting your products and services to the customer! Despite this, you can't help but notice that your website isn't attracting as much traffic as you had hoped. Describe your business in detail, so there are no unanswered[...]

Your landing page is designed for a specific purpose, and the main objective is to convert visitors into leads. But until this action is reached, there are a few steps to consider. You've come to the right place if you're looking for innovative solutions to have a landing page that attracts conversions for your B2B[...]

In the world of PPC, machine learning and automation might be somewhat frightening. These advanced technologies may eliminate human-run campaigns in favor of robots, who will never be able to scale a campaign and will certainly lack the "human touch." Although exact results dictate all PPC campaigns, there must be a[...]

Content Marketing is one of the essential parts of every company, regardless of industry or activity. A strong content strategy is guaranteed to help you drive traffic, increase conversions, and establish your brand online.

We hosted a digital conference around B2B Marketing Channel Performance a week ago. We had a fantastic speaker panel: Terri Mock - Chief Strategy and Marketing Officer @ Rave Mobile Safety, Monica Dumitriu - Head of Marketing @ FLOWX.AI, Matei Psatta - Co-founder & CMO @ TPS Engage and Daniel Bird - Channel Account[...]

You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]

Money is the cornerstone of your business. 

In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:

In preparation for our latest ABM Training Course on Account Based Marketing and Sales Automation, we would like to give you a sneak peek into what we’re going to discuss - for example, how can you generate large accounts through ABM!