Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
Tips for Planning Your B2B Digital Marketing Strategy
67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
The 2021 B2B Lead Generation Prospecting Strategy for RevOps
In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:
What is Internationalisation for a B2B Business?
Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that[...]
Setting company objectives in b2b… with ease!
Strange coincidence that just when I was to set off writing about objectives I enrolled into a week-end training on personal development where a big chunk of it was about setting objectives; of course personal objectives, but let’s face it, what’s really different in the process of setting a company objectives than[...]
Setting company objectives in b2b… with ease!
Strange coincidence that just when I was to set off writing about objectives I enrolled into a week-end training on personal development where a big chunk of it was about setting objectives; of course personal objectives, but let’s face it, what’s really different in the process of setting a company objectives than[...]