As the use of Artificial Intelligence (AI) becomes more widespread across different industries, its impact in the marketing landscape is becoming increasingly evident. With its promising capabilities, such as predictive analytics and personalized customer experiences, AI presents an exciting opportunity for marketers.[...]
In a world of uncertainty, one thing is for sure - marketing strategies continue to evolve at super high speed. The terms "Marketing Automation" and "AI CMO" (Artificial Intelligence Chief Marketing Officer) frequently come up in discussions, often interchangeably. However, while they both use technology to enhance[...]
Marketing automation is advanced software that helps you in catching and sustaining leads, in breaking down lead conduct and the general execution. If you start to use it, you will never want to go back to your old system again. This marktech is a significant asset for B2B marketing and sales reps that need to develop[...]
Blogging seems to be one of the easiest and fastest ways to draw attention to your company and most likely to your services. However, learn that blogging requires more than just some data scattered in a text. To establish yourself as an authority, redacting a good article takes a particular combination of audacity,[...]
More and more companies are going through a massive digital transformation, and their customers are involved in this process too. The overload of information that runs on channels and platforms determine businesses to acquire Marketing Automation tools in order to communicate more effectively, generate new leads and[...]
Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.