In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]
What's Next in Digital Marketing?
It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.
Marketing Automation Trends To Accelerate in 2021
B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate in[...]
Marketing and Lead Generation Trends for Tech Companies in 2018
Every year comes with new technologies, and companies innovate and implement new ways to better communicate and promote their services to the customers. The clients’ expectations become more refined, as the B2B digital marketing strategies tend to reach them with more disruptive, cutting-edge tools and marketing[...]
Main Trends in B2B Tech Marketing of 2017
As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.