Tag - Marketing trends

As we reach the midpoint of 2024, the challenges in B2B marketing are becoming increasingly complex. Marketers face heightened economic uncertainty, impacting B2B buyers' willingness to make significant purchases. Additionally, organizational processes and diverse stakeholder concerns further complicate the buying[...]

In 2022, brands went on some extraordinary experiences. However, in the face of high inflation and a potential recession, such fresh, unproven channels are unlikely to retain B2B marketing momentum in 2023.Although those channels may bring chances in the future, marketing budgets are being scrutinized, pushing[...]

It's a question that Loredana Niculae, CEO of NNC and B2B Academy coach, addressed during her talk at the 12th edition of Business Days. She shared some insights about what drives clients' loyalty, how much the sales and marketing process count in the client's stay-or-go decision, and many more new and exciting trends.

B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate in[...]

Every year comes with new technologies, and companies innovate and implement new ways to better communicate and promote their services to the customers. The clients’ expectations become more refined, as the B2B digital marketing strategies tend to reach them with more disruptive, cutting-edge tools and marketing[...]

As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.