B2B marketing automation is booming. According to a Forrester report, by 2023 marketing automation will be an industry worth around $25 billion. In 2021, 55% of global marketers plan to increase their spending on overall marketing technology. In today’s article, we’ll talk about some of the trends that accelerate in[...]
27
Jul
Marketing and Lead Generation Trends for Tech Companies in 2018
Every year comes with new technologies, and companies innovate and implement new ways to better communicate and promote their services to the customers. The clients’ expectations become more refined, as the B2B digital marketing strategies tend to reach them with more disruptive, cutting-edge tools and marketing[...]
15
Dec
Main Trends in B2B Tech Marketing of 2017
As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.
By
Nicoleta Bunduc
B2B Marketing,
b2b social media,
Machine Learning,
Marketing Trends,
mobile marketing,
Personalized messages,
Channel Integration,
Video Content
Read more...