In a previous article, we mentioned how you can do “Prospectingfor quality B2B sales leads with your website and blog”.
This year, studies show that 89% of B2B salespeople and marketers use LinkedIn for lead generation because LinkedIn produces two times more marketing engagement in B2B prospecting than any other[...]
According to recent reports, 8 in 10 prospects will rather talk to representatives over email, which matches up with the percentage of reps (78%) who use it.
Prospecting for quality B2B sales leads with your website and blog
B2B Inbound marketing channels may be used to target the buyers who are looking for your type of B2B solutions and services. Amongst growth and digital sales professionals, there is a saying that "If you are not on the 1st page on Google, you do not[...]
According to HubSpot, approaching prospects is one of the biggest challenges that today's salespeople face, scoring 37%.
It is no wonder"Hubspot is a market leader, as it invests quite a lot of effort into developing its “platform business" model. The platform business model is around since Microsoft realised it could make a much more significant impact if it becomes a platform for their partner channel to scale rather than go[...]