Tag - Video content

You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]

Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s hitting the mark? Sure, a few likes roll in, maybe a[...]

Video is everywhere, and it captures our attention quickly. And there are so many types as well that a company can experiment with! B2B video marketing is a great strategy to increase sales and raise conversion rates. Video statistics also show us that:

It’s already well known that video marketing represents a powerful tactic to reach the right audience, but creating useful and the right videos is often a challenge for B2B industries, of which is believed that has unattractive content to share and promote. But some companies prove this belief wrong by having[...]

As 2017 nearly comes to an end, marketers involved in the B2B sector are drawing the line to see which of the used techniques have had the greatest uplift for businesses.