When it comes to Search Engine Optimization, every B2B company knows the importance of it. However, SEO for IT-based companies is especially crucial, because they have to deal with other businesses that are focusing most of their resources on having an effective online presence. According to NewsCred, 57% of IT B2B[...]
6
Sep
How Can Tech Businesses Use Content Marketing as a Competitive Advantage
In a world where the internet has become a part of nearly every aspect of our lives, there’s no wonder why Content Marketing turned out as one of the most appreciated and effective marketing strategies of all times. According to the latest Technology Content Marketing Benchmarks, Budgets & Trends report, more than 69%[...]
4
Sep
Lead Generation Ideas that Work for IT Companies
If you are a marketer in the IT space, you know how difficult it is to find new methods to increase lead generation and attract new customers. The sales pipeline has become an extended buying cycle for IT companies, which spend more time on the innovation process and product development, than on promoting the services[...]
16
Oct
Eastern European IT Startups: Overcoming Challenges
In a world dominated by big names, it is quite challenging for IT startups to make it on the market. Even though Eastern Europe delivered several successful stories including Prezi and LogMeIn from Hungary, uberVU and InterAKT from Romania, AVG and Avast from the Czech Republic, Nordeus from Serbia, Filestube from[...]
9
Oct
IT Outsourcing – How to get clients?
Many people ask themselves how to be successful when establishing a new business. And by this I mean how to have many satisfied clients. In the 3.0 marketing era, in order to have success, it is essential to address to people’s needs or fears when launching a new product or service. Especially in the situation when[...]
