Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
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Jul
What Rules Your B2B Sales Prospecting Process in a Digital Era?
According to HubSpot, approaching prospects is one of the biggest challenges that today's salespeople face, scoring 37%.
