According to a study by American Business Media, B2B advertisers plan to increase their spending on digital advertising in the coming year, especially in search engine optimization and display ads.
How does GDPR Impact B2B Email Marketing Campaigns?
Ever since the General Data Protection Regulations, also known as GDPR, have been approved in May 2018, many B2B companies were strained to quit or adjust their email marketing strategies. With over 269 billion emails sent every day, there’s no wonder why email marketing is such a hot topic for general data protection
Cum reușesc companiile din industria IT&C să-și motiveze angajații?
Ultimii ani au marcat piața muncii din România, mai ales cea a industriei IT&C. Dacă acum câțiva ani existau mulți specialiști IT disponibili pe piață, astăzi companiile se află într-un impas în ceea ce privește atragerea de noi angajați și sunt nevoite să implementeze diferite strategii pentru a îmbunătăți rata[...]
How to Optimize Your B2B Email Campaigns
When used intelligently, email campaigns are a useful tool to catch your audience’s attention, generate new sales, increase your order volumes, and build your brand. While email itself is a relatively “old-school” marketing procedure, that doesn’t mean your approach to it has to be the same. In the B2B email marketing[...]
What Are IT&C Companies Doing to Motivate Their Employees?
We’ve seen in the past few years that Romanian IT&C labour market has experienced some massive changes. If a few years ago we had many available IT professionals, now companies have to implement various strategies to increase their retention rate.
What Are IT&C Companies Doing to Motivate Their Employees?
We’ve seen in the past few years that Romanian IT&C labour market has experienced some massive changes. If a few years ago we had many available IT professionals, now companies have to implement various strategies to increase their retention rate.
How Does an IT&C Business Grow in Romania
Earlier this year, NNC Services, the leader in B2B marketing for technology companies in Romania ran the "How to grow an ITC business in Romania" study. The study was conducted interviewing management and decision makers in IT&C companies in Romania. The scope of this study is to find out the marketing challenges that[...]
9 steps to a successful direct mailing campaign
It has become common knowledge that the success of a direct mail campaign can be broken down into three primary components: