In 2023, email marketing platforms began restricting the use of cold emailing due to privacy concerns and declining effectiveness. Cold emailing is becoming increasingly unviable, with conversion rates ranging between just 0.7% and 4.0% and low open rates.
20
Jan
B2B Lead Generation Trends to Watch in 2021
In recent times, companies have been struggling to attract new leads for further expansion. The amount of data and prospects on multiple platforms that marketers need to go through is immense, therefore identifying qualifying leads is harder now more than ever. In this article, we’ll take a more in-depth look at a few[...]
8
Dec
Getting Started with Marketing Automation for Sales & Lead Generation
No matter what marketing planning model your company uses, reaching certain results within a specific timeframe is definitely among the objectives. The problem is that sometimes it’s impossible to achieve the desired results in the desired timeframe without hiring additional employees. Increasing the pace is often[...]
