In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders.
According to HubSpot, approaching prospects is one of the biggest challenges that today's salespeople face, scoring 37%.
Anticipating your audience's buying behavior, purchasing decisions and how to interact with your leads has become essential. Companies can successfully shorten the sales cycle by qualifying and prioritizing prospects, attracting well-informed customers, which determines an increase in revenue.