Tag - Marketing tips

Analyze what your competition is doing, then do better.  Better still, do something different.

The website looks great. It’s fresh, clean, well organized, and gives prospects direct and not overly complicated access to all the information they could possibly want.  To the mix, you have added a blog, which is frequently updated, at least once a week, but usually more often. The website also has a great resources[...]

Summer can be a difficult season for B2B marketers.  For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it.  Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity.

Being in the lead generation industry myself, I am curious what the competition is doing. Since „classical” sales methods don’t seem to work so effectively in the last few months, it seems that lead-gen activities are the last resort for some companies to stay alive. However, you should be very careful with selecting[...]