Tag - Marketing

With B2B Marketing becoming more complex and tailored to each individual in the pipeline, companies are facing new dilemmas in terms of identifying the right buyer personas, or creating the buyer journey, or choosing the marketing channel that will work best for their business.

Saas Marketing Automation was created to improve the financial performance of companies, and to propel businesses in the race for customer attention. Thanks to automation, startups hold power to compete on the market with the big players from various industries. The most important aspect is proper implementation so[...]

Since the dawn of time, businesses all over the world have struggled to keep up with the highly competitive market, while increasing both productivity and efficiency. There’s no news in that! During the last couple of years, more and more business owners have found the key answer to this long-lasting challenge, which[...]

Alliances and partnerships between IT companies are collaborative agreements in which all participants concede to achieve a common goal. Alliances are becoming more popular as businesses seek new ways of collaboration to accelerate growth. According to a recent PWC survey, US CEOs are seeking more of these types of[...]

Alliances and partnerships between IT companies are collaborative agreements in which all participants concede to achieve a common goal. Alliances are becoming more popular as businesses seek new ways of collaboration to accelerate growth. According to a recent PWC survey, US CEOs are seeking more of these types of[...]

In 2013, Gartnerpredicted a 5.4 percent compound annual growth rate (CAGR) in the global outsourcing market through 2017.The IT services market in North America should see a bit more activity, growing by a 6 percent CAGR through 2017. Even though the IT outsourcing boom is slowing down, the competition remains strong

When you have a small business, whether you are an entrepreneur or an independent contractor, you need a B2B marketing plan that will help you run your business on a daily basis. This plan doesn’t have to be a very elaborate one and is also not a strict one. However, it should contain specific key information that[...]

When you have a small business, whether you are an entrepreneur or an independent contractor, you need a B2B marketing plan that will help you run your business on a daily basis. This plan doesn’t have to be a very elaborate one and is also not a strict one. However, it should contain specific key information that[...]