While the reasons to expand on international markets may be self-obvious, or maybe you just went through our previous blog post on "What is Internationalisation for a B2B Business?" and got convinced that it is a great idea to expand your company to global markets.
It is no wonder"Hubspot is a market leader, as it invests quite a lot of effort into developing its “platform business" model. The platform business model is around since Microsoft realised it could make a much more significant impact if it becomes a platform for their partner channel to scale rather than go[...]
These days, noise is a significant distraction and causes a lack of sales and marketing productivity. If you do not have a repository like a CRM, a transparent flow process for all traffic and interaction sources, you are probably wasting more than 80% of your prospects. Studies show that active lead nurturing and[...]
Jack Ma found Alibaba on the philosophy that the future belongs to SMB. Building on this, I believe that at the forefront of future innovations are scales-ups in technology. Taking such business-to-business to international markets equips them with the tools to GROW and succeed while mitigating a lot of risks that[...]
Nowadays, B2B marketing is becoming more complex, personalized and tailored to each individual in the pipeline, encouraging a two-way conversation in a world that is already full of buzz and noise and fighting for the client's attention. Technology companies face the dilemma of the 74% of their business buyers[...]
What is HubSpot and its Agency Partner program?
HubSpot represents the main global promotor of Inbound Marketing, known for its efficient automation and measuring tools for marketing activities. The marketing platform is designed to maximize ROI when used in marketing and sales campaigns, by replacing manual costly[...]
In a recent PwC study entitled "Blockchain is here. What’s your next move?”, 600 large enterprises across developed countries, clearly outlined the need to follow the emerging blockchain technology trend. But as in a beautiful story, they do not know how. Furthermore, regulatory uncertainty and the lack of user trust[...]