Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
I am involved with the Microsoft partners ecosystem for more than ten years, and I've worked on hundreds of projects for Microsoft Partners and customers. Those experiences made me realize that marketing managers in mid-market companies that leverage Dynamics 365 as their CRM platform may have a small team and need[...]
If the strategy is our path to success, then this year's success was mostly related to account-based marketing and strategy centered around consumers like value-based sales. And it is important to know that it will continue and even expand in a whole new dimension throughout 2021. Consumers' behavior changed[...]
Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]
In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:
B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.
Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]
In a previous article, we mentioned how you can do “Prospectingfor quality B2B sales leads with your website and blog”.
This year, studies show that 89% of B2B salespeople and marketers use LinkedIn for lead generation because LinkedIn produces two times more marketing engagement in B2B prospecting than any other[...]
Prospecting for quality B2B sales leads with your website and blog
B2B Inbound marketing channels may be used to target the buyers who are looking for your type of B2B solutions and services. Amongst growth and digital sales professionals, there is a saying that "If you are not on the 1st page on Google, you do not[...]
This one is not another article about how hard it is to keep your business on track these days in which COVID-19 takes over a lot of companies and creates panic. I know it seems hard to see the bright side of all of this, but believe me, as a Founder of a Marketing Company that is up and running for more than 14[...]