Author - Loredana Niculae

In the world of business-to-business (B2B) operations, where a company's credibility often rides on proven collaborations and successful projects, there's one persistent challenge – creating B2B case studies that trumpet these achievements. This task becomes even more complex when the company's esteemed clientele[...]

With the recent escalation of violence in Ukraine, hundreds of thousands of people have fled their homes and are now living in refugee camps throughout neighboring countries. Fortunately, some Ukrainian business owners and entrepreneurs have come together to create the High Tech Biz Relief Fund , which offers grants[...]

B2B now enters an experience era with data driven marketing and advertising as measurement and analytics are the new way of taking decisions on a business and at the marketing leadership level.

Success in today’s fast-changing global business-to-business (B2B) environment requires more than simply ensuring sales[...]

In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:

67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

If the strategy is our path to success, then this year's success was mostly related to account-based marketing and strategy centered around consumers like value-based sales. And it is important to know that it will continue and even expand in a whole new dimension. Consumers' behavior changed significantly in the last[...]

What is a CRM?

Customer Relationship Management System is a software used to collect and analyze data about your clients. Most of the CRMs are based on the form of sales funnel - from generating leads through creating opportunities to closing the sales orders.

Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

I am involved with the Microsoft partners ecosystem for more than ten years, and I've worked on hundreds of projects for Microsoft Partners and customers. Those experiences made me realize that marketing managers in mid-market companies that leverage Dynamics 365 as their CRM platform may have a small team and need to[...]