In classical marketing strategies, trade showing and attending industry events is a must. Many marketers put tradeshow in the top 3 strategies for most of their programs. I dare challenge this point of view, since I did not find yet in b2b a tradeshow or event, to justify the costs through consequential results. If[...]
20
Aug
To tradeshow or not to in B2B. If not, then what?
In classical marketing strategies, trade showing and attending industry events is a must. Many marketers put tradeshow in the top 3 strategies for most of their programs. I dare challenge this point of view, since I did not find yet in b2b a tradeshow or event, to justify the costs through consequential results. If[...]
By
Loredana Niculae
b2b tactics,
b2b tradeshow,
blog,
tradeshow attendance,
tradeshow objectives,
tradeshow results,
tradeshow strategy
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