Whether we’re talking about websites or ads, placing higher on the search engine results page (SERP) becomes an important goal of any SEO or PPC campaign. After all, a higher rank means a higher click-through rate (CTR). Hence, gaining better visibility and potential leads.
In the world of PPC, machine learning and automation might be somewhat frightening. These advanced technologies may eliminate human-run campaigns in favor of robots, who will never be able to scale a campaign and will certainly lack the "human touch." Although exact results dictate all PPC campaigns, there must be a[...]
A Google Ads campaign's success extends much beyond the number of ad views or clicks. When you want to generate leads, sales, and other conversions, you need to know what happens when a user clicks on your ad.
When you put a query into the Google search bar, you've probably seen the usual text ad that appears at the top of the Google results page. The Google Search Network relies heavily on text adverts, which are referred to as "text ads." They may be quite powerful and are an important part of the marketing mix for many[...]
You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]
Developing and executing a digital marketing strategy can be incredibly difficult if you don’t have the right tools to manage it. Luckily, Google Ads has become one of the most comprehensive PPC platforms available today, allowing you to scale your B2B marketing efforts in just about any direction you want. Here’s why[...]
Google Ads is extremely beneficial for businesses of all sizes. The industry your company is in simply doesn’t matter, Google Ads is most likely the way to go. If you want to see those benefits, though, you’ll need to leverage strategies that were chosen and developed specifically for businesses like yours, which is[...]
If you’re an entrepreneur that has a B2B Company, chances are you have heard of PPC (pay-per-click) advertising before. But, if you aren’t using it yet to promote your business, it can be hard to know where to start. Luckily, we have put together this guide on the 4 main benefits of using PPC advertising that will[...]
A Google Ads strategy can always complement your marketing plan. The best part about Google Ads is that it allows for a serious amount of customization, flexibility, metric tracking, and more. This translates into Google Ads and PPC for B2B is an excellent avenue for lead generation and prospecting.