Tag - Marketing metrics

Do you know that feeling when you post something on social media and just hope it resonates with your audience? Maybe it’s a clever meme, a behind-the-scenes peek, or a heartfelt story about your brand’s journey. But let’s be honest—how do you actually know if it’s hitting the mark? Sure, a few likes roll in, maybe a[...]

Nowadays companies struggle to distinguish and identify a consistent set of marketing metrics with their B2B marketing efforts. Measuring your campaign's outcomes increases visibility and allows real improvements to the effectiveness of marketing spend. Tech companies pay around 10% of their overall budgets on[...]