Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]
9
Mar
Why & How to Migrate from Pardot to HubSpot
When focusing on marketing automation, your strategy and approach sometimes matter more than the tool that you use. Because of that, you shouldn’t develop your business based on a marketing automation platform, but the other way around, such that you can produce relevant lead data or marketing and sales results.[...]
