Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.
11
Nov
The Pardot VS Hubspot Migration and Switch Guide
Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]
By
Loredana Niculae
Marketing Automation Migration,
marketing automation systems,
Pardot,
Pardot to HubSpot Migration,
Salesforce
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9
Mar
Why & How to Migrate from Pardot to HubSpot
When focusing on marketing automation, your strategy and approach sometimes matter more than the tool that you use. Because of that, you shouldn’t develop your business based on a marketing automation platform, but the other way around, such that you can produce relevant lead data or marketing and sales results. After[...]
By
Alexandru Chiuariu
B2B Marketing,
HubSpot,
marketing automation,
Marketing Automation Migration,
Pardot,
Pardot to HubSpot Migration
Read more...