Investing in a marketing automation platform is a big decision for your business. As the head marketing leader, your performance, and perhaps career, depends on how well you set-up and manage your marketing technology and automation.
The Pardot VS Hubspot Migration and Switch Guide
Pardot vs HubSpot, even with technology and automation, true 1-to-1 people-based marketing automation, AI and personalization is incredibly hard to achieve. For companies to be successful, they must focus on building comprehensive buyer journeys and customer-centric campaigns. Marketers should leverage systems that[...]
How to Migrate from Pardot to HubSpot
Your B2B marketing strategy and approach matter more than your tool when focusing on marketing automation. Because of that, you should only develop your business based on something other than a marketing automation platform but the other way around, such that you can produce relevant lead data or marketing and sales[...]