Design thinking is a process that plays a significant role in problem-solving for businesses looking to achieve substantial results. To efficiently organize ideas, make decisions, improve operations, and gain more knowledge, design thinking comes into play, as a fusion of creative and critical thinking.
Once the Coronavirus pandemic started to impact society and businesses in particular, everyone’s attention moved to the online content. There are many reasons why individuals started paying more attention and becoming more engaged in online events.
Developing businesses in a digital culture imply that strategies must be built in a customer-centric and agile way. As a result, your efforts will be paid off, and you will see an increase in your marketing ROI.
Many leaders have lately been focusing on technologies like artificial intelligence, sales enablement tools, and training. To optimize the buyer's journey, businesses should innovate the inbound and sales enablement strategy.
When it comes to promoting content that can generate leads and increased audience engagement, LinkedIn is the platform that most of the B2B marketers will use. That is because there are more chances to receive qualified leads from LinkedIn than from other platforms.
In B2B marketing, it is essential to increase lead generation and to have an optimized marketing funnel. A relevant demand generation program is the key to accomplishing these goals since such a function enhances all the touchpoints your business will have with its stakeholders.
In times of crisis, businesses that still want to accomplish their B2B marketing goals have to concentrate their efforts on their websites, as their main gateway to new clients. A fully-functional and user-friendly website should be the foundation of a solid B2B marketing strategy lies in web development.
When businesses have to go through a difficult financial period, many important decisions can have a vital impact. We have seen that 60% of marketers have decided to delay or review their budget commitments as a result of the Coronavirus business crisis.
A research from HubSpot shows that 61% of marketers say generating traffic and leads is their top challenge. To have a significant impact, B2B lead generation activities must be constant and remain one of the top priorities for those who seek to have a continuous flow of qualified leads.
Businesses everywhere are redirecting their efforts towards online marketing strategies, and you should do the same. More importantly, digital marketing is an excellent solution in the current context because your business can easily monitor the efficiency of online activities and have a more unobstructed view if[...]