Account Based Marketing (ABM) is something you might already be familiar with if you've been in marketing for a while. It is a marketing strategy that concentrates resources on a select group of target accounts within a market and employs individualized campaigns to engage accounts. The result is higher revenues in a[...]
Best Buyer Intent Data Predicts B2B Purchase
It's the ultimate question in sales and marketing. There are a plethora of tools, data pieces, and prediction models available.
What is ABM and ABM training, and Why Does it Matter in 2022?
In 2021 marketing teams did anything to capture and retain the customer's attention. Because of this, Account-Based Marketing took the center of the stage, and in this article, we will consider: