You know the saying, "It's not what you know, but who you know"? Well, in B2B marketing, it's kind of both. The game has changed, and today's most successful marketers need to know their craft inside-out while building strong connections within their industry. But beyond that, what separates a good B2B marketer from a[...]
25
Jan
Design Thinking Framework: The Foundation of Business Strategy
Design thinking is a process that plays a significant role in problem-solving for businesses looking to achieve substantial results. To efficiently organize ideas, make decisions, improve operations, and gain more knowledge, design thinking comes into play, as a fusion of creative and critical thinking.
21
Jan
B2B Marketing Strategy Frameworks: is Agile Marketing an option?
Are there enough strategy frameworks for B2B companies?
With a B2B company, Account Based Marketing strategies are some of the most performant, 87% of B2Bs considering ABM as the most effective method for generating quality leads. As the market is constantly developing and these few aren’t enough to cover the request[...]
