The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.
Growth Marketing nowadays is in everyone’s mouths. Why? Because it gives companies the power of transforming the traditional marketing model and adapting it to create compelling relationship building. But how would one define growth marketing?
Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:
Revenue Operations or RevOps, in short, it is all about alignment on the operational level. The framework links Sales, Marketing, and Customer Success Teams and includes them across the funnel to maintain their accountability for getting revenue. By adding RevOps to your organization, you will optimize your sales[...]
Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.
Summer can be a difficult season for B2B marketers. For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it. Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity.
In over 10 years of working in an IT-related field I've seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!
In classical marketing strategies, trade showing and attending industry events is a must. Many marketers put tradeshow in the top 3 strategies for most of their programs. I dare challenge this point of view, since I did not find yet in b2b a tradeshow or event, to justify the costs through consequential results. If[...]