Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]
25
Nov
Tips for Planning Your B2B Digital Marketing Strategy
67% of B2B purchases are influenced by digital channels (Google, 2019). In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.
9
Nov
The 2021 B2B Lead Generation Prospecting Strategy for RevOps
In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:
19
Sep
B2B Marketing Tactics Benchmark Study for IT&C Business
Earlier this year NNC Services elaborated a benchmark study to identify what are the best practices and benchmarks when it comes to business development and lead generation of information technology companies, be it software, solutions or service providers.
12
Aug
It’s summertime – What’s a B2B marketer to do?
Summer can be a difficult season for B2B marketers. For start, everyone seems to be on holiday and even if they aren’t yet they are thinking about it. Businesses usually delay making major purchasing or partnership decisions, waiting for the fall when their staff is back and functioning at full capacity.
24
Jan
Mind the tag! Setting the right price for your services & products
In over 10 years of working in an IT-related field I've seen major progress in company images, external and internal partnerships, even in the way companies promote themselves. A single chapter remains overlooked: the price!!!
20
Aug
To tradeshow or not to in B2B. If not, then what?
In classical marketing strategies, trade showing and attending industry events is a must. Many marketers put tradeshow in the top 3 strategies for most of their programs. I dare challenge this point of view, since I did not find yet in b2b a tradeshow or event, to justify the costs through consequential results. If[...]
20
Aug
To tradeshow or not to in B2B. If not, then what?
In classical marketing strategies, trade showing and attending industry events is a must. Many marketers put tradeshow in the top 3 strategies for most of their programs. I dare challenge this point of view, since I did not find yet in b2b a tradeshow or event, to justify the costs through consequential results. If[...]
