As business-to-business (B2B) specialists, we always believed this sector would thrive in the long run. However, in the past two years, many businesses have struggled to keep up with the ever-changing digital landscape. This has impacted all industries, and departments within the company have had to create creative[...]
LinkedIn has developed into a formidable marketing and sales tool for B2B companies, exceeding the level of job search engines. It is a gold mine if you work in B2B; in this article, we will show you why.
In the Digital Conference we hosted last month, we had an amazing speaker panel: Terri Mock - Chief Strategy and Marketing Officer @ Rave Mobile Safety, Monica Dumitriu - Head of Marketing @ FLOWX.AI, Matei Psatta - Co-founder & CMO @ TPS Engage and Daniel Bird - Channel Account Manager @ HubSpot. We asked them some[...]
When you put a query into the Google search bar, you've probably seen the usual text ad that appears at the top of the Google results page. The Google Search Network relies heavily on text adverts, which are referred to as "text ads." They may be quite powerful and are an important part of the marketing mix for many[...]
You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]
Google Ads is extremely beneficial for businesses of all sizes. The industry your company is in simply doesn’t matter, Google Ads is most likely the way to go. If you want to see those benefits, though, you’ll need to leverage strategies that were chosen and developed specifically for businesses like yours, which is[...]
Never has been a better time than now to focus on your inbound strategies, including B2B blogging. Let's take a deeper dive into How to Get More Traffic in 2022 for your B2B blog.
With over 4 billion people worldwide accessing the internet, not only that you want to drive traffic to your website, but you also promote[...]
In B2B RevOps, the prospecting strategy is a very pragmatic approach to a streamlined process that comprises the following stages:
67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.