As business-to-business (B2B) specialists, we always believed this sector would thrive in the long run. However, in the past two years, many businesses have struggled to keep up with the ever-changing digital landscape. This has impacted all industries, and departments within the company have had to create creative[...]
21
May
Persuading your CFO to invest in marketing
B2B budgets are going down, and still CFOs wonder what is the next process for which they should cut down on their expenses. Now more than ever, they want to see those results that justify the expense. If you are a CMO who wants to keep the CFO happy, what can you do? You must provide the hard fact “evidence” that the[...]
