Tag - Online marketing

The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

67% of B2B purchases are influenced by digital channels (Google, 2019).  In 2020 the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

These are good times for e-commerce businesses. People’s schedules are getting busier, we all want to avoid crowded places and to save every bit of time that we can. The consumers’ decision making process is continuously changing and adapting to the online and social media technology. The challenge for all the[...]

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The financial and banking industries are sectors where success is strongly related to reputation, brand image, customer relationship. Until now, social media has been quite of a thorny issue in this field, the conversations around this topic being filled with all sorts of misconceptions. This made the financial and[...]

The “do-it-yourself” (DIY) has become a growing trend in the last few years. People want to save money and to do things themselves, gaining a self-efficiency feeling that most of us seem to lack nowadays. This growth is mostly due to the rise of social media. People have become more and more resourceful when it comes[...]