Tag - Online marketing

Your landing page is designed for a specific purpose, and the main objective is to convert visitors into leads. But until this action is reached, there are a few steps to consider. You've come to the right place if you're looking for innovative solutions to have a landing page that attracts conversions for your B2B[...]

You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]

67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

After discussing how NGOs can use social media to promote their causes by accessing Google Ads grants, it's time to bring to your attention some top-notch social media campaigns performed by UNICEF.

In this article, we will cover the following:

• Top 10 most creative UNICEF digital marketing campaigns
• The Unicef[...]

Getting closer to the year-end, we invite you to take a 2nd glance at the 2022 Digital Marketing Strategies and the impact on Paid Media. Due to budget limitations, marketing teams were hastening their digital transformations and working hard to provide a return on their digital marketing shortened budgets in 2020,[...]

The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]