Tag - Online marketing

You have a limited marketing budget. You should consider which marketing channels to prioritize when you begin to determine where and how to deploy your budget. Quality, as is often the case, trumps quantity. Sure, you could try to accomplish "a little bit of everything," but is that the most efficient use of your[...]

67% of B2B purchases are influenced by digital channels (Google). Nowadays, the percent is even bigger, due to the accelerated digitization of the B2B sales - around 80%.

After discussing how NGOs can take advantage of social media to promote their causes, by accessing Google Ads grant, it’s time to bring to your attention some top notch social media campaigns performed by UNICEF.

In this article we will cover:

• Top 10 most creative UNICEF digital marketing campaigns
• The Unicef[...]

Getting closer to the year-end, we invite you to take a 2nd glance at the 2022 Digital Marketing Strategies and the impact on Paid Media. Due to budget limitations, marketing teams were hastening their digital transformations and working hard to provide a return on their digital marketing shortened budgets in 2020,[...]

The past year has demonstrated the importance of having measurable goals in a B2B setting. That means you can easily modify them. The business environment is constantly changing, with each change being faster and more drastic than the last, and your plans and strategies must adapt accordingly.

Each year, marketers must keep their ears and eyes open to the latest trends, all with the common goal of meeting consumer demands for a more tailored, unified experience. B2B businesses must integrate the omnichannel approach in their marketing strategies to personalize the customer experience across different[...]

In a global market dominated by large corporations and empowered customers, small and mid-sized enterprises (SMEs) are constantly trying to find new ways to stand out in the crowd and engage with their clients. Social media is a powerful branding tool and it’s essential to use it in the marketing mix. However, most[...]

These are good times for e-commerce businesses. People’s schedules are getting busier, we all want to avoid crowded places and to save every bit of time that we can. The consumers’ decision making process is continuously changing and adapting to the online and social media technology. The challenge for all the[...]